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Packaging design

Seven product lines developed for large-scale retail, from strategic concept to print-ready files for high-volume runs. Each line takes a different approach to the same goal: making the product speak from the shelf.

01

BBQ

A concept built on sharp contrasts and textured materials: dark, warm tones evoke fire and charcoal, highlighting the authenticity of grill products.

02

Street food

A project designed to showcase Italian regional specialities. The illustrative, handcrafted style gives identity and warmth to products made for casual eating.

03

Pizza

A restyling focused on perceived quality: textured backgrounds and careful photography position the product as a true gourmet choice.

04

Pasta

An essential visual line designed to let the product speak for itself: natural colours and large transparent windows put the contents centre stage.

05

Ice cream

Design built for shelf impact: vivid colours and dynamic visuals, with the ingredients front and centre, make each flavour instantly recognisable.

06

Soft drinks

A design with strong chromatic impact, built to convey freshness at a glance. Clean visuals and sharp contrasts ensure standout shelf presence.

07

Beer

A balance between the appeal of the craft world and the solidity of tradition: matte finishes and refined details give the line a premium positioning.